The All-Star game’s return to San Diego for the first time since 1992 was a smashing success. Here’s a closer look at some of the numbers according to Major League Baseball.
- Total MLB All-Star event attendance exceeded 400,000 in San Diego.
- MLB All-Star FanFest was the most attended event at 117,144. Over 216,000 fan engagements were recorded within the FanFest Experience program, a fan engagement platform at MLB All-Star FanFest, a 400% increase from 2015.
- Total attendance for the non-ballpark MLB All-Star events in San Diego exceeded 280,000. This figure includes MLB All-Star FanFest, the Pepsi Block Party, Budweiser All-Star Concerts, which were part of the Pepsi Music Series, The Color Run MLB All-Star 5K presented by Nike, Soul Pose MLB All-Star Yoga, the MLB All-Star Red Carpet Show presented by Chevrolet and Play Ball Park.
- The three days of ballpark events at Petco Park registered a total attendance of 124,564
Consumer Products and Retail
- The MLB.com Shop presented by MasterCard at All-Star FanFest set an all-time sales record outpacing the previous top two All-Star sales years in San Francisco (’07) and New York (’08).
- Overall sales at the Shop increased +36% versus last year’s MLB All-Star FanFest in Cincinnati.
- Sales of Majestic jerseys and apparel were up 39%, driven largely by the Padres-inspired gold and brown Home Run Derby jerseys.
- The most popular item was headwear with New Era more than doubling their sales in comparison to last year.
- Approximately 4,000 young people participated in events and clinics at the first ever Play Ball Park, which featured clinics and free play times. Special guests included Cal Ripken, Jr., Commissioner Manfred and members of USA Baseball and Softball teams. Based on a survey of kids and parents taken at the field, 99% of respondents responded positively with 85% giving it the highest rating possible (Home Run).
- MLB conducted its first-ever set of multiple All-Star Concerts with Gwen Stefani, OneRepublic and Tori Kelly headlining three different shows over the course of 24 hours the weekend before the All-Star Game
- MLB partnered with The Color Run organizers, Bigsley, for the first Soul Pose MLB All-Star Yoga – a two-session event at Waterfront Park.
- In the reformatted All-Star Youth Classic, MLB was able to invite youth baseball and softball teams from various leagues around the country and in Mexico. This afforded the opportunity to invite the Slaterettes Girls Baseball League, an all-girls baseball team out of Pawtucket, R.I.